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Search Engine Statistics

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You read so many different statistics on search engines it is difficult to know what to believe. You have people say that more than 60% of people on the web use google to find what they are searching for. Then you read another study that says only 49% of Internet users use a search engine at all. Other stats tell you that one-word phrases are better while some say 2 word phrases are better. So what is the truth?

According to OneStat.com;

OneStat.com ( www.onestat.com ), the number one provider of real-time intelligence web analytics, today reported that most people use 2 word phrases in search engines. Of all the search phrases world wide, 32.58 percent of the people use 2 word phrases, 25.61 percent use 3 word phrases and 19.02 percent use 1 word phrase. More and more people use 3 word phrases instead of 1 word phrase. The global usage of 2 word phrases has increased with 3.36 percent from 29.22 percent to 32.58 percent since April 2003. The use of 1 word phrase has decreased with 5.74 percent from 24.76 percent to 19.02 percent.

The 7 most used word phrases in search engines on the web are:

1. 2 word phrases 32.58%
2. 3 word phrase 25.61%
3. 1 word phrases 19.02%
4. 4 word phrases 12.83%
5. 5 word phrases 5.64%
6. 6 word phrases 2.32%
7. 7 word phrases 0.98%

Longtail keywords are getting more and more percentage of searches which has been confirmed by a lot of SEO Bloggers recently as well. Add that to the fact that longtail searches mean more targeted traffic and more leads or sales and you know how to target your seo efforts in a more productive way. Example; The term “insurance” will have a lower conversion percentage than “insurance qoute”. The person typing the longer phrase is looking to get a quote and buy insurance.

Now as to how many people use search engines when trying to find a website to make a purchase, look at this chart.

41% of consumers use a search engine when searching for something they want to buy. So if Google has 60% of all searches performed by search engine users, that is about 25% of Internet users who buy something online.

You need to pay attention to all of the ways you can get traffic to your website, not just Google. The chart also does not account for how many people find websites and blogs through social networking websites.

If twitter, digg, delicious, stumbleupon, facebook and others have millions of users, then that means a lot of websites or blogs are “discovered” through social bookmarking. Anyone know a study that compares how many people find websites through social networking vs. search engines?


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